11-13 February 2018
Olympia London


Premium attire for the ultimate gent

Premium attire for the ultimate gent

Classic to cutting edge menswear, sportswear and accessories designed to suit the modern man. Find the newest, trend-led designs, back-to-basics essentials, handpicked accessories and best-in-class footwear at Pure Man.

An exciting environment and unrivalled crossover buying opportunities for retailers who stock for both men and women.

Browse Menswear brands

The latest style news:

"London: the Home of Menswear"

London remains the home of menswear - from the bowler-hatted civil servant, spiky-haired punk in bondage trousers and dandy in his blazer, boater and spats, to the pinstriped stockbroker and today’s Mods.

It always has been and always will be. The tailored suit was born and bred in Savile Row, a street that remains the envy of designers, brand custodians and retailers the world over. 

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Why visit Pure London:

The UK's most anticipated fashion trade show event.

The show offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

In addition, our 8 expertly edited show sectors ensure you can easily discover what you’re looking for – and we have the exciting launch of Pure Origin.

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Why exhibit at Pure London:

Display your new collections to thousands of buyers.

With its electric atmosphere, a spacious, light-filled hall and stunning period architecture, Olympia London is the ideal platform from which to showcase your new collections to thousands of top retailers.

And with our carefully edited show sectors, we’ll ensure that you are perfectly positioned to meet exactly the right type of buyers.

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Browse press releases:

  • Belgian clothing label Olivier Strelli invites you to discover their world of mature playfulness and carefree confidence.

    Olivier Strelli gives you carefully created designs finished of with delicate materials, excellent fits and a quircky view on fashion trends 

  • About Us

    01 Dec 2017 Nicholas Lapité Andcoh

    &COH was formed 2 years ago, by a group of friends who wanted to define their ideal brand. We wanted the brand to occupy the space between luxury and street-wear classics.  

    If you look at consumers today, their lives are lived differently from previous generations.  Many of our target customers travel a lot, don’t have a fixed place of work and are much more health and body conscious.  They want to look good, and feel comfortable without being under-dressed.

    How can we help them was the key question.  Their lives are lived in multiple cities, multiple climates, multiple spaces; very unconventional lives, so it was important to develop a wardrobe that supports this way of life.  Can they go from the office to the rooftop bar in that sweater?  Does our gillet work over a tee shirt, a formal shit and tie, or even on it’s own?  Our customers have answered yes, so we’re definitely onto something.



    24 Nov 2017 AVVA
    Having an assertive entrance and bringing a new concept to men’s wear AVVA has composed a genuine fashion language that reflects the very spirit of men with style by introducing sophisticated, young a ...
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