11-13 February 2018
Olympia London


Premium attire for the ultimate gent

Premium attire for the ultimate gent

Classic to cutting edge menswear, sportswear and accessories designed to suit the modern man. Find the newest, trend-led designs, back-to-basics essentials, handpicked accessories and best-in-class footwear at Pure Man.

An exciting environment and unrivalled crossover buying opportunities for retailers who stock for both men and women.

Browse AW18/19 brands

The latest style news:

"London: the Home of Menswear"

London remains the home of menswear - from the bowler-hatted civil servant, spiky-haired punk in bondage trousers and dandy in his blazer, boater and spats, to the pinstriped stockbroker and today’s Mods.

It always has been and always will be. The tailored suit was born and bred in Savile Row, a street that remains the envy of designers, brand custodians and retailers the world over. 

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Why visit Pure London:

The UK's most anticipated fashion trade show event.

The show offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

In addition, our 8 expertly edited show sectors ensure you can easily discover what you’re looking for – and we have the exciting launch of Pure Origin.

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Why exhibit at Pure London:

Display your new collections to thousands of buyers.

With its electric atmosphere, a spacious, light-filled hall and stunning period architecture, Olympia London is the ideal platform from which to showcase your new collections to thousands of top retailers.

And with our carefully edited show sectors, we’ll ensure that you are perfectly positioned to meet exactly the right type of buyers.

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