22-24 July 2018
Olympia London


Premium attire for the ultimate gent

Premium attire for the ultimate gent

Classic to cutting edge menswear, sportswear and accessories designed to suit the modern man. Find the newest, trend-led designs, back-to-basics essentials, handpicked accessories and best-in-class footwear at Pure Man.

An exciting environment and unrivalled crossover buying opportunities for retailers who stock for both men and women.

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Exciting Menswear brands

LookBook 27, Menswear Aw18/19

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From big brand names and buyer favourites to previously undiscovered emerging talent, discover dynamic and thriving fashion at Pure Man this February. 

LookBook 27

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Why visit Pure London

Because we’re UK’s most unmissable fashion retail event.

Pure London features eight expertly curated show sectors that cater to all your AW18/19 buying needs, offer industry expertise, WGSN trend briefings and exhilarating catwalk shows.

New for 2018 - Pure Origin, your gateway to the entire global supply chain. Aimed at uniting global manufacturers, buyers and brands in London’s busiest fashion trade hub. Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one roof.

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