22-24 July 2018
Olympia London


Premium attire for the ultimate gent

Premium attire for the ultimate gent

Classic to cutting edge menswear, sportswear and accessories designed to suit the modern man. Find the newest, trend-led designs, back-to-basics essentials, handpicked accessories and best-in-class footwear at Pure Man.

An exciting environment and unrivalled crossover buying opportunities for retailers who stock for both men and women.

Browse Menswear brands

Explore the opportunities in the heart of London

Offering an exciting mix of designers and brands, Pure Man attracts an array of UK and international menswear buyers, as well as a growing number of womenswear buyers expanding their offering into men’s fashion – opening up huge selling opportunities to brands like yours.

Why exhibit at Pure Man

LookBook 27, Menswear Aw18/19

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From big brand names and buyer favourites to previously undiscovered emerging talent, discover dynamic and thriving fashion at Pure Man this February. 

LookBook 27

Browse press releases

  • FW18 Line Release : GIANTS

    07 Jan 2018 Christoffer Lundman Tiger of Sweden

    Stockholm’s Filmhuset forms the backdrop for the Tiger of Sweden Fall/Winter 2018  collection.

  • Premium Australian swimwear label Tom & Teddy is now available online in Europe after opening a new Bristol-based head office. The brand will be showcasing its 2018 Spring/Summer collection at the Pure London trade event on 11-13 February, as well as presenting a range of its signature bestselling pieces.


    02 Jan 2018 Cláudia Senra, MARKETING & BUSINESS DEVELOPMENT Averse


    AVERSE is a new streetwear fashion brand, made in Portugal.

    A sporty statement for different lifestyles and trends, inspired by fashion and art and music.  

    In a unique trendy casual style, our collections are highly comfortable offering a large variety of models, from joggers to oversize hoodies. Fitting in the streetwear and urban segment, AVERSE proposes exciting mix & match models, carrying a whole visual in total looks and always aligned with the latest trends.

    Designed to Men and Women in their 20’s and 30´s, fashion forward and trend seekers.

    What makes AVERSE unique, urging to make a statement and provide exclusive pieces with a meaning: apparels that last longer and shout out for gender standardization.

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