Man at Pure London

Premium menswear at the UK’s leading fashion trade show

From classic looks to contemporary styles, meet the menswear brands design to suit the modern man. Man at Pure London offers a carefully curated selection of some of the finest menswear brands from the UK and around the world, offering exclusive access to their latest collections.

Discover emerging designers, household names and timeless essentials to add to your menswear offering in an exciting environment perfectly designed to enable buying opportunities.

Your free all-access pass to Pure London includes access to Man at Pure London as well as:

  • Unrivalled crossover buying opportunities between men’s, women’s and kids’ fashion brands.
  • Inspiring trend-led catwalk presentations from some of fashion’s most exciting names.
  • Exclusive insight into the growing men’s fashion category, updates on the latest trends and access to some of the industry’s most influential speakers.

Register today

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Pure London Menswear Editorial

Browse the ready to wear menswear brands

Discover SS20 at Pure London and Pure Origin. Hosted in Olympia London, this season’s Festival of Fashion offers everything a buyer, designer or sourcing manager could need. Our extensive exhibitor list brings the entire fashion supply chain under one central London roof, showcasing everything from fibres to finished collections.


    Stand: L52
    Dont call this a comeback! BENCH the original streetwear brand is back with a swagger and strut and return to its spiritual home of Manchester Full category product groups across Ladies,Mens and Kids ...
  • Biblical Threads

    Stand: P52
      A designer brand formed to inspire a generation. Biblical is a british designer fashion brand. Inspired through the work of god, british designer Blake is hoping to bring fresh aspiration to the wor ...
  • Bravesoul

    Stand: M52
    Brave Soul is the core brand of UK-based Whispering Smith, a leading manufacturer of innovative fashion clothing for all major high street stores and e-tailers across the globe. Stocked in over 1500 s ...
  • Cipo & Baxx

    Stand: K52
    CIPO & BAXX® stands for flashy streetstyles, unique statement pieces and innovative urban fashion outfits. The label is thrilling with placative prints, different material mixes and outstanding asymme ...
  • Dasmarca

    Stand: P31
    If fashion is a type of communication, a hat is its distinguishing accent; a fashion accessory suggesting one’s status, personality and lifestyle at a glance. A symbol of culture, politics and society ...

    Stand: L42
    Turkish producer of men's clothing.  Wedding Tuxedo and casual and classic suits 

    Stand: L40
  • Juan Arias / Ehgho

    Stand: N52
      EHGHO is the most ambitious bet of the Peruvian textile industry in the development of a brand with global perspectives. Years of experience of a factory specializing in boutique clothing, using fab ...
  • Juan Arias / Ehgho

    Stand: N52
    JUAN ARIAS is a Peruvian high end brand that focusses on the design of sustainable, durable, refined and modern Jersey Collections with the use of Pima Cotton, which is one of the most durable fibers ...
  • Kit Man Industrial Co. Ltd

    Stand: L33
    "OREGION" is come from "OUR BAGS REGION". Everyone needs a bag. All of us are finding the right bag for the dailyuse. Our brand name "OREGION" have the meaning of original. We believe designs should b ...
  • Lanifato

    Stand: M50
    General Business Activities.  Lanifato II, has been established as a clothing manufacturer company in Belmonte-Portugal. Based on the decision of the company to diversify our production; we have the c ...
  • PAT & CAN

    Stand: K20
  • PAT & CAN 2010, S.L.

    Stand: K20
    Pat & Can is one of the leading Spanish brands of premium men's swimwear. Our exclusive products are sold at multi-brand retailers, department stores, hotels, resorts and beach clubs, mainly in Spain, ...
  • Rupert & Buckley

    Stand: L41
    Here at Rupert and Buckley we’re proud to announce the launch of our SS20 clothing range. This collection is inspired by evenings in the sun, weekends away with friends and sitting around a fire pit s ...

    Stand: J41
    Founded in 1865, the John B. Stetson Company began when the founder headed west and created the original hat of the West, the "Boss of the Plains". This Western hat would become the cornerstone of the ...
  • Stone Valley Clothing

    Stand: N50
    It's about creating something that's fresh and exciting.  Delivering unquestionable quality and unique styles. Stone Valley Clothing's debut collection features original print shirts, premium oxford s ...
  • You Dont Want This Life

    Stand: K31
    You Dont Want This Life is a UK streetwear fashion brand is stocked in stores in London, Los Angeles & Toronto. You Dont Want This Life is a brand built on a family mentality for those who resonate wi ...
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Pure Blog

Pure Blog why visit Pure London

Aims to bring you the freshest news and industry insights from all over the world. Find inspiration, enlighten yourself with topical news and keep updated with what Pure London is doing.

Pure Blog

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Pure Woman at Pure London

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs.

Woman at Pure London 

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Pure Kid at Pure London

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion.

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