Being able to bring an educational and inspiring seminar programme to London’s biggest fashion trade show is something Pure London prides itself on and this year was no exception. We had speakers joining us from every corner of the world, speaking about topics that are relevant for the whole fashion industry and panel discussions that invited mind-opening questions.
On the Origin Stage we had guests from both Sedex, WGSN and Coloro, as well as LCF lecturers and other leading industry experts. Trend forecaster Geraldine Wharry gave us an insight to what it means to be a forecaster and how it works.
She compared the process of understanding forecasting to the process of child birth, meaning in the same way a mother naturally starts to understand a child’s behaviour, a forecaster learns to understand a trend’s behaviour and she boils it down to, “the fundamental thing with forecasting and researching is instinct”. The CEO of Sedex, Jonathan Ivelaw-Chapman touched on human rights issues and emphasized the importance in making a business that is good for everyone and the fact that fashion contributes as the second largest pollution in the world must change.
On the Main Stage we had the opportunity to welcome our keynote speaker Farrah Storr, Editor-in-Chief of Cosmopolitan UK. While she spoke about individuality in fashion, she also explained that you should never really be comfortable in what you’re doing and keep challenging yourself to move forward. On the same stage we invited buyers, designers and independent retailers to an inspiring panel-discussion about how sustainability might be the biggest fashion trend of 2018. The CEO and Co-founder of Positive Luxury, Diana Verde Nieto made a strong point in saying, “sustainability should be embedded in brands, it should be main priority”.
The Future Stage focused on brand identity and social media, and industry influencers such as Carl Thompson and Mitchell Webb were invited for an interactive discussion on how to grow your business with influencers. Marie Louise Pumfrey, the Co-Founder of The F Club and Managing Director of MLPR addressed one of today’s key elements for a successful business – Instagram, and how to best make it work for you.
Fashion expert Kalee Hewlett led an interactive style and trend workshop focusing on how to best style for different body types. She included customer service tools and tips, and demonstrated how to incorporate current trends to achieve fashion forward looks.
Whether you managed to squeeze in educational seminars on all stages, or if you just about made it to one – we hope it was as insightful and inspiring as we always aim it to be.
If you missed it entirely – we’re sorry. But don’t worry, The Pure London SS19 show is only 19 weeks away.