Plan your visit to Olympia London

Location and opening times

Olympia London,
Hammersmith Road,
London W14 8UX

Sunday 14 February 2021 09:30 - 18:00
Monday 15 February 2021 09:30 - 18:00
Tuesday 16 February 2021 09:30 - 16:00


Save on travel costs with oneworld / Our international travel partner

oneworld is the airline alliance of Pure London.

As a registered attendee, you can access discounted flights for travel to the UK. oneworld airlines provide direct flights to London from a number of destinations.

Book your flight

This will allow you to access discounted flights using a Pure London discount. You can also use the following link to access savings:

Attendee travel benefits

  • Discounts on flights for attendees and one travel companion
  • Travel up to seven days before and seven days after the event
  • 24-hour support via email or phone

Special discounted rates in hotels

If you’re coming from a fair distance we recommend staying nearby overnight. The venue’s central location makes it easy to experience and take advantage of your visit to London.

As you will be part of Pure London and are therefore one of the most important people in the vicinity, you can get discounted rates.

We teamed up with Event Express and we offer you special discounted rates at a wide range of well-located hotels.


Travelling tips to Olympia London

Next steps planning your visit to Pure London

Registering with us

Registering with us

Once you've completed the visitor registration, attending the UK's leading fashion event is free.


Newsletter Signup

Get all the insights delivered straight to your inbox
every month with the Pure London newsletter 


Platinum Exhibitors

Sponsors and Partners