Pure Editorial

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Pure Editorial aims to bring you the freshest news and industry insights from all over the world. Find inspiration, enlighten yourself with topical news and keep updated with what Pure London is doing. From quarterly newsletters to regular blog posts, we aim to bring you great content - 365 days a year.

Pure London Blog

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  • And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the other most important international Fashion Weeks react when it came to design the accessory collections for Spring/Summer 2019? 
  • How to: Start thinking sustainably

    17 Oct 2018 Nelly Gergi
    We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you can do to ensure you're on the right track.
  • Brands to watch: Womenswear edition

    10 Oct 2018 Nelly Gergi

    The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our top 5 brands to watch

    Grab a pen and paper, you’ll want to note these down.

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Watch the videos

From inspirational stories to behind the scenes, watch the videos to find out more about the Pure London brands and explore new favourites. 

Newsletter

Welcome to Pure London 2.0. This year, we will be aiming to bring you more content, more fashion and more Pure London. We'll be keeping you informed, interested and educated on the latest trends and names to know, both in-between the shows and during, of course.

Keeping a big focus on ethical fashion, our new sector Pure Conscious will bring even more attention to what happens to be the biggest trend of 2018 – sustainability. Pure Origin keeps evolving to continue being the number one destination for sourcing and manufacturing and we have fantastic new brands exhibiting at the show. It’s safe to say that Pure London SS19 will be a show you really don’t want to miss.

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