22-24 July 2018
Olympia London

Pure Editorial

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Pure Editorial aims to bring you the freshest news and industry insights from all over the world. Find inspiration, enlighten yourself with topical news and keep updated with what Pure London is doing. From quarterly newsletters to regular blog posts, we aim to bring you great content - 365 days a year.

Pure London Blog

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  • As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agree on that it wasn’t just a royal wedding, but a nod to the future, to feminism and to women all over the world. But let’s talk about the dresses, shall we?
  • No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw materials, the future use of Petroleum-based polymers, toxic processes and non-renewable materials will be something of the past.
  • Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst many continue to bring awareness of world-wide plastic waste and its impact on our oceans, food chains and us.
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Newsletter

Welcome to Pure London 2.0. This year, we will be aiming to bring you more content, more fashion and more Pure London. We'll be keeping you informed, interested and educated on the latest trends and names to know, both in-between the shows and during, of course.

Keeping a big focus on ethical fashion, our new sector Pure Conscious will bring even more attention to what happens to be the biggest trend of 2018 – sustainability. Pure Origin keeps evolving to continue being the number one destination for sourcing and manufacturing and we have fantastic new brands exhibiting at the show. It’s safe to say that Pure London SS19 will be a show you really don’t want to miss.

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