Pure Editorial



Pure Editorial aims to bring you the freshest news and industry insights from all over the world. Find inspiration, enlighten yourself with topical news and keep updated with what Pure London is doing. From quarterly newsletters to regular blog posts, we aim to bring you great content - 365 days a year.

Pure London Blog

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From inspirational stories to behind the scenes, watch the videos to find out more about the Pure London brands and explore new favourites. 


Welcome to Pure London 2.0. This year, we will be aiming to bring you more content, more fashion and more Pure London. We'll be keeping you informed, interested and educated on the latest trends and names to know, both in-between the shows and during, of course.

Keeping a big focus on ethical fashion, our new sector Pure Conscious will bring even more attention to what happens to be the biggest trend of 2018 – sustainability. Pure Origin keeps evolving to continue being the number one destination for sourcing and manufacturing and we have fantastic new brands exhibiting at the show. It’s safe to say that Pure London SS19 will be a show you really don’t want to miss.

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