Pure Editorial



Pure Editorial aims to bring you the freshest news and industry insights from all over the world. Find inspiration, enlighten yourself with topical news and keep updated with what Pure London is doing. From quarterly newsletters to regular blog posts, we aim to bring you great content - 365 days a year.

Pure London Blog

  • MODA Gent moves to Pure London

    14 Sep 2018 Pure London

    Pure London, the largest festival of fashion in London, is pleased to announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the February 2019 show. Read the latest press release here.

  • Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is to act as an agent of change.
  • From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections you may have missed.
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From inspirational stories to behind the scenes, watch the videos to find out more about the Pure London brands and explore new favourites. 

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Welcome to Pure London 2.0. This year, we will be aiming to bring you more content, more fashion and more Pure London. We'll be keeping you informed, interested and educated on the latest trends and names to know, both in-between the shows and during, of course.

Keeping a big focus on ethical fashion, our new sector Pure Conscious will bring even more attention to what happens to be the biggest trend of 2018 – sustainability. Pure Origin keeps evolving to continue being the number one destination for sourcing and manufacturing and we have fantastic new brands exhibiting at the show. It’s safe to say that Pure London SS19 will be a show you really don’t want to miss.

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