22-24 July 2018
Olympia London

Pure Editorial

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Pure Editorial aims to bring you the freshest news and industry insights from all over the world. Find inspiration, enlighten yourself with topical news and keep updated with what Pure London is doing. From quarterly newsletters to regular blog posts, we aim to bring you great content - 365 days a year.

Pure London Blog

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  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London

    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

    For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

  • In conversation with Common Objective

    13 Jul 2018 Nelly Gergi
    Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opportunity to speak to Qiulae Wong, the Head of Marketing to find out more about what they do. Read the full interview here.
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Watch the videos

From inspirational stories to behind the scenes, watch the videos to find out more about the Pure London brands and explore new favourites. 

Newsletter

Welcome to Pure London 2.0. This year, we will be aiming to bring you more content, more fashion and more Pure London. We'll be keeping you informed, interested and educated on the latest trends and names to know, both in-between the shows and during, of course.

Keeping a big focus on ethical fashion, our new sector Pure Conscious will bring even more attention to what happens to be the biggest trend of 2018 – sustainability. Pure Origin keeps evolving to continue being the number one destination for sourcing and manufacturing and we have fantastic new brands exhibiting at the show. It’s safe to say that Pure London SS19 will be a show you really don’t want to miss.

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