Why exhibit at Pure London

Why exhibit at Pure London

Display your new collections to thousands of buyers

Be at the very heart of the fashion industry with Pure London. The light-filled hall and stunning period architecture makes Olympia London the ideal location to showcase your collections to thousands of top retailers.

Offering expertly curated show sectors, from Ready-to-Wear to Conscious, explore the eclectic mix of emerging designers and established brands. 

We also offer the opportunity for manufacturers and fabric suppliers to showcase at our sourcing show Pure Origin, which, together with Pure London is the only show in the UK that hosts the entire fashion supply chain under one roof.

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Interested in visiting Pure London?

Don't just take our word for it, watch it!

First time exhibitor Sara Bird, founder/ CEO of SqWears Couture launched her brand new collection at Pure London AW19/20. Sara tells us about meeting visitors and potential buyers from all around the world.


17,000 high-calibre visitors attend Pure London every season

Welcoming over 17,000 high-calibre visitors yearly, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores. Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Showcasing your brand to thousands of fashion buyers



Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman



From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man 

Bubble at Pure

Bubble at Pure

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

About Bubble at Pure 

Make your investment go further

Booking now for both Pure London Autumn/Winter 19 and Spring/Summer 20, will not only solidify and promote your presence at the show to current and prospective customers all year round, but also enable you to lock down your stand space at a fixed rate, ultimately resulting in a better ROI for your business.

Brands already booked for 2019 include: Join Clothes, Pia Rossini, Priess Ettema Ning AG, Tilley & Grace, Rebecca Joseph, Thought, Vilagallo and The Shirt Company.

Request information about exhibitor packages today

If you’d like to get in touch and explore the exhibitor solutions that we have at Pure London 2019, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.

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