Be at the very heart of the fashion industry with Pure London. The light-filled hall and stunning period architecture makes Olympia London the ideal location to showcase your collections to thousands of top retailers.

Offering expertly curated show sectors, from Ready-to-Wear to Conscious, explore the eclectic mix of emerging designers and established brands. 

We also offer the opportunity for manufacturers and fabric suppliers to showcase at our sourcing show Pure Origin, which, together with Pure London is the only show in the UK that hosts the entire fashion supply chain under one roof.

Apply for a stand

Booking now for both Pure London Autumn/Winter 19 and Spring/Summer 20, will not only solidify and promote your presence at the show to current and prospective customers all year round, but also enable you to lock down your stand space at a fixed rate, ultimately resulting in a better ROI for your business.

Brands already booked for 2019 include: Join Clothes, Pia Rossini, Priess Ettema Ning AG, Tilley & Grace, Rebecca Joseph, Thought, Vilagallo and The Shirt Company.