22-24 July 2018
Olympia London

Why exhibit at Pure London

Display your new collections to thousands of buyers

Display your new collections to thousands of buyers

Be at very heart of the fashion industry with Pure London. With its electric atmosphere, spacious, light-filled hall and stunning period architecture, Olympia London is the ideal from which to showcase your new collections to thousands of top retailers.

With eight exciting show sectors and the new launch of Pure Origin, take your place at the UK’s most unmissable fashion retail event.

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Who attends Pure London?

With over 10,000 high-calibre visitors attending each season to source from over 800 brands, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores.

Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Pure London is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London.

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Drapers: A bustling atmosphere makes for a positive Pure London

Read on as the UK’s leading fashion business publication reviews the key highlights from the AW 18/19 show.

‘This season there was a greater focus on ethical brands among Pure’s 700-strong exhibitor line-up, alongside new sourcing section Pure Origin, which aims to bring international manufacturers and textile producers together under one roof….’

Read more

Paolo Ying, Marketing & Sales Manager, Gianni Lupo

Pure London is the destination for Italian menswear brand, Gianni Lupo to stay on the pulse of what's happening within the fast-paced fashion industry.

“We believe right now in the market we need to have a more dynamic way of doing business in the fashion industry. Pure is important to meet people. Meeting people is the most important thing for our business. We see a lot of up and comers and of course buyers from different countries as well.”

See all success stories

Experience Pure London AW18/19

Woman

Woman

Discover the very best in new 
and exclusive brands showcasing the latest trends for AW18/19.

Woman

Man

Man

Classic to cutting edge menswear,  sportswear and accessories designed to suit the modern man.

Man

Exclusive offer

Exclusive offer

Lock down your stand space at a lower rate, ultimately resulting in a better ROI.

Find out more

Pure Origin

Pure Origin

Pure Origin brings together all aspects of fashion sourcing and manufacturing.

Read now

Apply for a stand

If you’d like to get in touch and explore the exhibitor solutions that we have at Pure London 2018, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.

 


 

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