Why visit Pure London

The UK’s leading fashion retail event

The UK’s leading fashion retail event

Featuring womenswear, menswear and kidswear, Pure London’s expertly curated show sectors caters to all your buying needs. Experience a show that not only offers a haven of inspiration and never-before-seen collections but also mind-opening panels and educational seminars.

Together with the sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof. And connects you with the entire world.

  • Extensive educational seminar programme daily
  • Leading trend/colour forecasting for AW19/20
  • 700+ inspirational brands


Register today



We are Pure London; the trade show that connects UK fashion to the rest of the world

Hear from buyer Anish, designer Charlie and ITE’s UK regional director Julie Driscoll to find out why Pure London is the place to be.


Behind the brands 

A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.

But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too. 

More Behind the Brands 

We've got it all


Woman at Pure London

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman


Man at Pure

From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man at Pure

Bubble at Pure

Bubble at Pure London

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

Bubble at Pure

Discover 700+ brands at Pure London

Discover SS20 at Pure London and Pure Origin. Hosted in Olympia London, this season’s Festival of Fashion offers everything a buyer, designer or sourcing manager could need. Our extensive exhibitor list brings the entire fashion supply chain under one central London roof, showcasing everything from fibres to finished collections.

Register today

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Start planning your visit to Pure London 

Plan your visit

Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2019.

Plan your visit


Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.

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Visitor FAQs

Pure London visitor FAQs

Browse the visitor FAQs section to find the answers you're looking for.

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