11-13 February 2018
Olympia London

Why visit Pure London

We’re the UK’s most unmissable fashion retail event

We’re the UK’s most unmissable fashion retail event

Featuring eight expertly curated show sectors and catering to all your AW18/19 buying needs, Pure London offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

New for 2018 – introducing Pure Origin, your gateway to the entire global supply chain.

Register today

Discover the Pure London story:

From the buzz our show carries to the calibre of the designers we feature, to the next new trends and industry know-how we impart, see for yourself why we’re the UK’s most unmissable fashion retail event.

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Eight exciting show sectors:

Womenswear

Womenswear

Womenswear is defined by new and exclusive brands showcasing the latest trends and movements within the fashion industry.

Womenswear

Premium

Premium

Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.

Premium

Spirit

Spirit

Up-to-the-minute fashion and street style collections for short and forward orders, including young fashion and casual.

Spirit

Athleisure

Athleisure

This exciting, dedicated and ever growing Athleisure section showcases the latest ranges in activewear, yogawear and more.

Athleisure

Footwear

Footwear

An eclectic host of niche British and International footwear brands displaying the latest at the show.

Footwear

Accessories

Accessories

The UK’s most powerful showcase of new accessories and capsule collections.

Accessories

Man

Man

Featuring  mid to high end menswear fashion brands from apparel to footwear and accessories.

Man

Retail solutions

Retail solutions

Dedicated to helping brands successfully differentiate their businesses with in-store.

Retail solutions

New launch Pure Origin:

Uniting manufacturers and buyers in London’s busiest fashion trade hub.

Held in the heart of London alongside Pure London and Pure Man, Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one spectacular roof at London’s Olympia. No need for travel to multiple destinations to find the people and products you need for great business.

We welcome a curated selection of international manufacturers and textile producers to showcase to a captive audience of premium UK and global buyers and brands.

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Experience Pure London AW18/19:

AW18/19 Brands

AW18/19 Brands

We have over 700 sensational womenswear and menswear brands to discover.

AW18/19 brands

Get inspired

Get inspired

Browse the Pure blog for style news and expert insight featuring articles written by trusted industry leaders.

Read now

Plan your visit

Plan your visit

All you need to know to make your grand entrance to Olympia London next February.

Plan your visit

Register today

Register today

Be ahead of the pack and avoid the £20 entrance fee at the door by registering for your FREE ticket now.

Register today

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