Why visit Pure London
3 stages of content
Pure London is the UK’s leading fashion trade show.
Pure London is a Festival of Fashion, offering a haven of inspiration, never-before-seen collections, mind-opening seminars and key trend information.
Catering to all of your buying needs, Pure London features a carefully curated line up of women’s, men’s and children’s fashion, including footwear, accessories and ethical collections.
Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.
With keynote exclusives, the latest trend forecasts and insightful panel sessions, Pure London is full of unmissable moments. Discover the latest seminar programme and get a glimpse into our three days of essential fashion insight.
Power of One
The Power of One campaign is all about inspiring individuals to make small changes to make a big impact on our sustainable futures. In line with Conscious Fashion Campaign and the UN’s Global Goals, we’re championing a conscious fashion industry.
13,000 new collections
Discover show sectors at Pure London
Woman at Pure London
From occasionwear to athleisure and ready-to-wear to Gen Z, Woman at Pure London offers a comprehensive selection for every modern woman’s wardrobe.
Man at Pure London
London is the true spiritual home of men’s fashion and Man at Pure London proves it. Providing styles fit for the modern gentleman, discover the key collections here.
Bubble at Pure
Bubble at Pure offers fashion for every little individual. From traditional children’s wear to must-have accessories for young style icons, Bubble at Pure is a must-attend.
Footwear & Accessories
No outfit is complete without the perfect accessories. Find that little something extra for your customers at Pure London.
Looks good, does good. At Pure London, we take sustainability seriously. Find the brands making their voices heard on the issues that matter.
700+ brands from all over the world
Discover SS20 at Pure London and Pure Origin. Hosted in Olympia London, this season’s Festival of Fashion offers everything a buyer, designer or sourcing manager could need. Our extensive exhibitor list brings the entire fashion supply chain under one central London roof, showcasing everything from fibres to finished collections.
Start planning your visit to Pure London
Plan your visit
Check out our dedicated page to continue planning your visit to Pure London 2019.
As you will be part of Pure London, you can get discounted rates around Olympia.
Browse the visitor FAQs section to find the answers you're looking for.
We've got it all
Don't just take it from us...
“What a line up at Pure London! Jam-packed with a huge range of suppliers and I was delighted to see some fabulous skirts and gorgeous t-shirts among the collections. I stocked up on summer dresses and print kimonos, together with some statement jewellery. I also had the opportunity to view a brand I’ve been considering for a couple of seasons and was really impressed! The social media talk on the Future Stage consolidated the strategy I've been working on for La Vida and it was interesting to see such a focus on sustainability too”
- Donna Camera, Director, La Vida Boutique, attended AW19/20
Behind the brands
A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.
But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too.