Why visit Pure London

2 shows

3 stages of content

8 sectors

Pure London is the UK’s leading fashion trade show.

Pure London is a Festival of Fashion, offering a haven of inspiration, never-before-seen collections, mind-opening seminars and key trend information.

Catering to all of your buying needs, Pure London features a carefully curated line up of women’s, men’s and children’s fashion, including footwear, accessories and ethical collections.

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.

Seminar programmes


With keynote exclusives, the latest trend forecasts and insightful panel sessions, Pure London is full of unmissable moments. Discover the latest seminar programme and get a glimpse into our three days of essential fashion insight.

View full seminar programmes


Power of One

Power of one

The Power of One campaign is all about inspiring individuals to make small changes to make a big impact on our sustainable futures. In line with Conscious Fashion Campaign and the UN’s Global Goals, we’re championing a conscious fashion industry. 
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Register to attend

Register today

The best things in life are free! Receive your all-access pass to a world of fashion, free of charge. Pure London has inspiring brands, exclusive content, trend forecasts and so much more.

17,000 visitors

13,000 new collections

Discover show sectors at Pure London

Woman at Pure London

Woman at Pure London

From occasionwear to athleisure and ready-to-wear to Gen Z, Woman at Pure London offers a comprehensive selection for every modern woman’s wardrobe.

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Man at Pure London

Man at Pure London

London is the true spiritual home of men’s fashion and Man at Pure London proves it. Providing styles fit for the modern gentleman, discover the key collections here.
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Bubble at Pure

Bubble at Pure offers fashion for every little individual. From traditional children’s wear to must-have accessories for young style icons, Bubble at Pure is a must-attend.

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Footwear & Accessories

Footwear & Accessories

No outfit is complete without the perfect accessories. Find that little something extra for your customers at Pure London.



Looks good, does good. At Pure London, we take sustainability seriously. Find the brands making their voices heard on the issues that matter.



Our ever-growing Athleisure section answers to the industry demand with new additions every season, from everyday wear to technical sportswear ranges.

700+ brands from all over the world


Discover SS20 at Pure London and Pure Origin. Hosted in Olympia London, this season’s Festival of Fashion offers everything a buyer, designer or sourcing manager could need. Our extensive exhibitor list brings the entire fashion supply chain under one central London roof, showcasing everything from fibres to finished collections.

762 Results


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Start planning your visit to Pure London 

Plan your visit

Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2019.

Plan your visit


Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.

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Visitor FAQs

Pure London visitor FAQs

Browse the visitor FAQs section to find the answers you're looking for.

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We've got it all

Don't just take it from us...

“What a line up at Pure London! Jam-packed with a huge range of suppliers and I was delighted to see some fabulous skirts and gorgeous t-shirts among the collections. I stocked up on summer dresses and print kimonos, together with some statement jewellery. I also had the opportunity to view a brand I’ve been considering for a couple of seasons and was really impressed! The social media talk on the Future Stage consolidated the strategy I've been working on for La Vida and it was interesting to see such a focus on sustainability too”

- Donna Camera, Director, La Vida Boutique, attended AW19/20

Behind the brands

A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.

But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too. 

More Behind the Brands 

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