Why visit Pure London

The UK’s leading fashion retail event

The UK’s leading fashion retail event

Featuring womenswear, menswear and kidswear, Pure London’s expertly curated show sectors caters to all your buying needs. Experience a show that not only offers a haven of inspiration and never-before-seen collections but also mind-opening panels and educational seminars.

Together with the sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof. And connects you with the entire world.

  • Extensive educational seminar programme daily
  • Leading trend/colour forecasting for AW19/20
  • 700+ inspirational brands

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Browse the AW19/20 brands exhibiting at Pure London

  • Cindy H

    Stand: M90
    Cindyh Paris is all about denim. It creates fashion, elegant and confortable clothes all in denim since 2011.
  • Dina Shaker

    Stand: D61
  • Jolie Garance

    Stand: D113
    French fashion brand Garance Paris Website: www.jolie-garance.com Instagram: @jolie_Garance
  • Love Your Look

    Stand: J67
    Love ur Look is a nostalgic clothing brand ethhically and sustainably designed to enhance and embrace the female form. Designed for UK sizes 8 -24 this unique brand embrances diversity within its bran ...
  • LOVIE & Co

    Stand: H93
    Parisian ready-to-wear brand for women, aiming to sublimate women's beauty by offering a trendy and refined wardrobe, suitable to all situations. The collection consists of real quality pieces, and su ...
  • NUX

    Stand: W26
    Movement and change are constant. They challenge us, fill our hearts with meaning and propel us forward. Established in 2008, NUX remains one of the most enduring activewear brands at the epicenter of ...
  • SqWears Couture

    Stand: F56
    One of the UK's only plus-size haute couture collections, SqWears Couture is officially launching at Pure London AW19/20. This unique garment has not only attracted a registered design but has an addi ...
  • 1725.a / ESTELLE

    Stand: V115
      I'm Andrea Minoccheri, shoes designer. I created the brand that best represents my idea os shoes for today's women. 1725.a was born after taking over Le Stelle footwear brand and keeping it for six ...
  • 1947 LEGACY

    Stand: S57
  • 3rd Floor

    Stand: V52
    3rd Floor, is a conceptual jewellery brand aiming to connect people with different stories, through minimal designed jewellery.  Materials such as metal shaped in primal form, indicate the pureness, s ...
  • 4funkyflavours

    Stand: F94
    4funkyflavours is about individualities that dare to be authentic. Inspired by children and their unique take on the world, 4funkyflavours invites you to go on an adventure, explore the world and colo ...
  • A Postcard from Brighton

    Stand: F102
    A Postcard from Brighton clothing is a collection of jersey and knits that can be worn by anyone, anytime and anywhere. Our range takes you effortlessly through the day and into the night. Born out of ...

    Stand: D145

    Stand: D145
  • Adini

    Stand: E145
    The Dark Beauty of Robert Mapplethorpe’s Floral Portraits provide inspiration for our Rich Botanical prints. Together with Nature inspired Feather and Skins, our New Range of Prints are Opulent in a R ...
  • Afterglow The Label

    Stand: H142
    Afterglow The Label is the new fashion label offering unique hand made limited edition womens wear.  All our shirts and streetwear are beautifully hand embellished with 100% Genuine Swarovski® Crystal ...
  • Afterlife Project

    Stand: Y38
    Wants to bring unique global designers to the fashion capital’s of the world. We understand the words ‘limitation & boundaries’ - so you can be from any where in this universe and we shall together fi ...
  • Afunguard

    Stand: C75
    Fresh  for  Autumn  Winter  2019,  launching  in  the  UK  with Carol  C  Collections  Ltd.     A  modern  and  dynamic  brand,  both  designed  and  produced in  Poland. With  beautiful  style  and  ...
  • Agatha Ruiz

    Stand: Y76
    Agatha Ruiz de la Prada is a unique and fantastical brand from Spain. Internationally renowned, with stores and products all over the world, Agatha is one of the most iconic Spanish designers of her a ...
  • Aggel Knitwear

    Stand: G114
    We are Aggel…   A traditional knitwear manufacturing business since 1975. We produce everything in-house and adhere to the values of sustainability, and quality with creativity and passion. This way, ...

    Stand: Y99
    DNA of AGNES WESS is changeability. The flagship product of the brand, the bag called Cameleobag - can change and transform thanks to its removable elements. In the blink of an eye, without repacking, ...
  • AINO

    Stand: A110
    AINO derives its soul from the Finnish design tradition; from its beautiful composition to its everlasting functionality.AINO embodies the character of our customers and transmits the way of life of t ...
  • Aithne

    Stand: S16
    Aithne is a family-run UK-based accessories brand offering silk scarfs inspired by the beauty of Nature in all its complexity. A variety of unique art-based designs and sizes allows an easy choice of ...
  • Akal Batu

    Stand: H161
    We are a reputable garment accessory and packaging company located in Istanbul/Turkey. We have 20 years of experience in desinging and manufacturing high quality clothing accessories such as Hangers, ...
702 Results

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About Pure London Pure Woman

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman


About Pure London Pure Man

From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man

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About Pure London Pure Kid

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

Bubble at Pure

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Olympia London accommodation pure london ss19

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