Why visit Pure London

The UK’s leading fashion retail event

The UK’s leading fashion retail event

Featuring womenswear, menswear and kidswear, Pure London’s expertly curated show sectors caters to all your buying needs. Experience a show that not only offers a haven of inspiration and never-before-seen collections but also mind-opening panels and educational seminars.

Together with the sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof. And connects you with the entire world.

  • Extensive educational seminar programme daily
  • Leading trend/colour forecasting for AW19/20
  • 700+ inspirational brands

AW19/20 registration

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Browse the AW19/20 brands exhibiting at Pure London

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  • Cindy H

    Stand: M90
    Cindyh Paris is all about denim. It creates fashion, elegant and confortable clothes all in denim since 2011.
  • Dina Shaker

    Stand: D61
  • Jolie Garance

    Stand: D113
    French fashion brand Garance Paris Website: www.jolie-garance.com Instagram: @jolie_Garance
  • 1725.a / ESTELLE

    Stand: V115
      I'm Andrea Minoccheri, shoes designer. I created the brand that best represents my idea os shoes for today's women. 1725.a was born after taking over Le Stelle footwear brand and keeping it for six ...
  • 1947 LEGACY

    Stand: S57
  • 4funkyflavours

    Stand: F94
    4funkyflavours is about individualities that dare to be authentic. Inspired by children and their unique take on the world, 4funkyflavours invites you to go on an adventure, explore the world and colo ...
  • A Postcard from Brighton

    Stand: F102
    A Postcard from Brighton clothing is a collection of jersey and knits that can be worn by anyone, anytime and anywhere. Our range takes you effortlessly through the day and into the night. Born out of ...
  • Adini

    Stand: E145
    Adini specialises in Natural Fabrics, and an ecelectic mix of styles. Our signature looks are our prints which are so relevant for todays fashion style. Floral, ethnic fusion, cosmopolitan.  Styles th ...
  • AGNES WESS

    Stand: Y99
    DNA of AGNES WESS is changeability. The flagship product of the brand, the bag called Cameleobag - can change and transform thanks to its removable elements. In the blink of an eye, without repacking, ...
  • Aine Knitwear

    Stand: G70
    Beautiful bespoke knitwear designed and manufactured in the West of Ireland whispering our heritage.
  • AINO

    Stand: A110
    AINO derives its soul from the Finnish design tradition; from its beautiful composition to its everlasting functionality.AINO embodies the character of our customers and transmits the way of life of t ...
  • Aithne

    Stand: S16
  • ALARA SAGESEN

    Stand: C40
    Alara Sagesen is a Turkish/Finnish multi cultural brand, constructed from visions of creativity,the finest craftmanship and highest quality raw materials.The Avantgardist Pret- a -porter brand handles ...
  • Alba Conde

    Stand: C87
    ALBA CONDE was born as a women’s fashion label 25 years ago in Galicia (Spain). It dresses a modern woman who adapts the latest trends to her own style and uses fashion as a way to express her individ ...
  • Alexandra Otieva. France

    Stand: V158
    An exclusive editon of silk scarves with unique personal design. A collection of stylish scarves - “Travelling To Dream Land” - for women understand elegant style and uncompromising guality.  The scar ...
  • Alpe

    Stand: Y138
    Alpe is a premium footwear brand from Spain, combining unique contemporary styling  with functionality and an affordable price point.   Our factory has been established since 1986 & is based in Toledo ...
  • Amy Lynn

    Stand: N74
    Our mission is to empower females globally to be confident in themselves and be who they want to be. Amy Lynn is a bold and forward thinking fashion brand inspired by real life that aims to do exactly ...
  • Angeleye

    Stand: H80
    Angel Xue, the Creative Director and Founder of ANGELEYE, is a forward thinking, professional business woman. Angel is developing the brand to become internationally recognised and adorned by many inf ...
  • Anna Lodi

    Stand: Y158
    Mohair, Cashmere, Alpaca Scarves. Made in Italy Glass and resin Jewelry   
  • Antonio Verde

    Stand: V47
    The brand was created in 2013 to offer an Eco-friendly product to people who not only care about the style but also about the impact on the environment and the importance of social responsibility. The ...
388 Results

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We've got it all

Woman

About Pure London Pure Woman

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman

Man

About Pure London Pure Man

From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man

Kid

About Pure London Pure Kid

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

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Start planning your visit to Pure London AW19/20

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Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2019.

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Accommodation

Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.

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Visitor FAQs

Pure London visitor FAQs

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