22-24 July 2018
Olympia London

Why visit Pure London

The UK’s most unmissable fashion retail event

The UK’s most unmissable fashion retail event

Featuring nine expertly curated show sectors and catering to all your SS19 buying needs, Pure London offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

New for 2018 – introducing Pure Origin, your gateway to the entire global supply chain.

  • Extensive educational seminar programme daily, across three stages
  • Leading trend/colour forecasting for SS19
  • 700+ inspirational brands

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Keynote exclusive: Maya Jama

Maya Jama Pure London Keynote

When & Where? Sunday 22nd July, 15:20 - 15:50, Main Stage.

Maya Jama is best known for her TV and radio roles.

Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

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Keynote exclusive: Caryn Franklin

When & Where? Monday 23rd July, 15.20-15.50, Main Stage.

Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

In 37 years of practice Caryn has explored the politics of image and self-esteem through commercial, educational and activist positions. Projects have involved international design names and everyday users of fashion as well as refugees in battle zones, workers in free-trade-zone slums, mental health and body image experts, MP's and Government.

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Caryn Franklin

Three days jam-packed with exclusive content

Pure London has a fantastic seminar programme lined-up for July, and with a big focus on sustainability with a whole host of industry experts speaking about what the future of fashion beholds.

Three days and three stages filled with inspirational talk, trend briefings and exciting panel discussions.

Seminar programme

700+ brands from all over the world

We’ve got it all

Pure Woman

pure woman

Offering nine curated sectors to answer all your buying needs - Womenswear, Premium, Accessories, Footwear, Spirit, Athleisure, Conscious, Pure Kid and Retail Solutions.

Pure Woman

Pure Man

Pure man exhibit

Attracting an increasingly diverse yet captive audience, there is now a number of womenswear buyers expanding their offering into men’s fashion.

Pure Man

Pure Origin

pure origin exhibit

Connecting buyers, designers and retailers with manufacturers and suppliers from all over the world under one roof at London Olympia.

Pure Origin

Start planning your visit to Pure London SS19

Plan your visit

Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2018.

Plan your visit


Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.

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Visitor FAQs

Pure London visitor FAQs

Browse the visitor FAQs section to find the answers you're looking for.

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