22-24 July 2018
Olympia London

Why visit Pure London

We’re the UK’s most unmissable fashion retail event

We’re the UK’s most unmissable fashion retail event

Featuring eight expertly curated show sectors and catering to all your SS19 buying needs, Pure London offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

New for 2018 – introducing Pure Origin, your gateway to the entire global supply chain.

Discover our show highlights.

SS19 Free Ticket

Browse the AW18/19 image gallery

Eight exciting show sectors

Womenswear

Womenswear

Womenswear is defined by new and exclusive brands showcasing the latest trends and movements within the fashion industry.

Womenswear

Premium

Premium

Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.

Premium

Spirit

Spirit

Up-to-the-minute fashion and street style collections for short and forward orders, including young fashion and casual.

Spirit

Athleisure

Athleisure

This exciting, dedicated and ever growing Athleisure section showcases the latest ranges in activewear, yogawear and more.

Athleisure

Footwear

Footwear

An eclectic host of niche British and International footwear brands displaying the latest at the show.

Footwear

Man

Man

Featuring  mid to high end menswear fashion brands from apparel to footwear and accessories.

Man

Sponsors & Partners