10-12 February 2019
Olympia London

Why visit Pure London

The UK’s most unmissable fashion retail event

The UK’s most unmissable fashion retail event

Featuring nine expertly curated show sectors and catering to all your SS19 buying needs, Pure London offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

New for 2018 – introducing Pure Origin, your gateway to the entire global supply chain.

  • Extensive educational seminar programme daily, across three stages
  • Leading trend/colour forecasting for SS19
  • 700+ inspirational brands

AW19/20 registration

Watch the SS19 highlights

700+ brands exhibited at Pure London SS19

We’ve got it all

Pure Woman

pure woman

Offering nine curated sectors to answer all your buying needs - Womenswear, Premium, Accessories, Footwear, Spirit, Athleisure, Conscious, Pure Kid and Retail Solutions.

Pure Woman

Pure Man

Pure man exhibit

Attracting an increasingly diverse yet captive audience, there is now a number of womenswear buyers expanding their offering into men’s fashion.

Pure Man

Pure Origin

pure origin exhibit

Connecting buyers, designers and retailers with manufacturers and suppliers from all over the world under one roof at London Olympia.

Pure Origin

Start planning your visit to Pure London AW19/20

Plan your visit

Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2019.

Plan your visit

Accommodation

Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.

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Visitor FAQs

Pure London visitor FAQs

Browse the visitor FAQs section to find the answers you're looking for.

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Sponsors & Partners