Why visit Pure London

The UK’s leading fashion retail event

The UK’s leading fashion retail event

Featuring womenswear, menswear and kidswear, Pure London’s expertly curated show sectors caters to all your buying needs. Experience a show that not only offers a haven of inspiration and never-before-seen collections but also mind-opening panels and educational seminars.

Together with the sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof. And connects you with the entire world.

  • Extensive educational seminar programme daily
  • Leading trend/colour forecasting for AW19/20
  • 700+ inspirational brands




Behind the brands 

A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.

But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too. 

More Behind the Brands 

Browse the AW19/20 brands that exhibited at Pure London


    Stand: C113

    Stand: L22
    Braiconf has been in business for 68 years, and is currently the leader on the market of manufacturers of men shirts and light garments for women. Ever since the foundation of the company in 1950, Bra ...

    Stand: F151
    Brise designed a contemporary fashion collection for a woman  with a very dynamic life. From business looks to traveling, leisure and evening wear, our line of design provides a  stylish wardrobe, mix ...
  • Cindy H

    Stand: M90
    Cindyh Paris is all about denim. It creates fashion, elegant and confortable clothes all in denim since 2011.
  • Dina Shaker

    Stand: D61
    Dina Shaker’s philosophy is to create designs that challenge the norms and elevate personal style. Her limited collections are highly influenced by her fine arts background; asymmetrical lines, textur ...

    Stand: D73
    Essa Lian, is a romanian manufacturer created in 2015, located in the capital of Romania, Bucharest city.  We craft with passion and creativity exclusive collection of women's garments: casual and wed ...

    Stand: C57
  • Jolie Garance

    Stand: D113
    French fashion brand Garance Paris Website: www.Garanceparis.com Instagram: @jolie_Garance
  • Love Your Look

    Stand: J67
    Love ur Look is a nostalgic clothing brand ethhically and sustainably designed to enhance and embrace the female form. Designed for UK sizes 8 -24 this unique brand embrances diversity within its bran ...
  • LOVIE & Co

    Stand: H93
    Parisian ready-to-wear brand for women, aiming to sublimate women's beauty by offering a trendy and refined wardrobe, suitable to all situations. The collection consists of real quality pieces, and su ...

    Stand: B63
    Wearable Art Concept When you wear my art, you become my associate because you participate in the process of fulfilling my dreams, you wear my time, my feelings, you embrace my vision. I decided to tr ...

    Stand: V138
    Founded in 1992 as a trading company, Musette is nowadays a luxury fashion brand that encompasses women’s and men’s shoes, handbags, small leather goods and other accessories Musette is the new luxury ...
  • NUX

    Stand: W26
    Movement and change are constant. They challenge us, fill our hearts with meaning and propel us forward. Established in 2008, NUX remains one of the most enduring activewear brands at the epicenter of ...
  • O de Mai

    Stand: H148

    Stand: C55
      Carmen Secareanu is an multiple award-winning design company with projects in different fields as clothes, home objects and urban installation . The owner and artistic director is a highly gifted an ...
  • SqWears Couture

    Stand: F56
    One of the UK's only plus-size haute couture collections, SqWears Couture is officially launching at Pure London AW19/20. This unique garment has not only attracted a registered design but has an addi ...

    Stand: H164
    OUIMEHNON brings forward the concept of "Fresh Fashion". OUIMEHNON offers special design, natural fabrics and premium manufacturing process to address active women who like to enjoy both office and le ...

    Stand: D55
      Known for working with Alexander McQueen, Givenchy and Paule Ka, Venera Arapu created her eponymous brand in the late 1990s.   ESMOD graduate, Venera Arapu received great acclaim in the Parisian fas ...

    Stand: G56
    VISUAL CODE RETAIL will be showing in London its premium ready-to-wear designer brand, based and producing in Bucharest, work of the fashion designer and founder Mihaela Dulgheru. The label stands for ...
  • &Sisters LTD

    Stand: Y48
    &SISTERS is an ethical, socially conscious feminine care brand, giving women a choice that's better for their body, the planet and womankind. 
  • 1725.a / ESTELLE

    Stand: V115
      I'm Andrea Minoccheri, shoes designer. I created the brand that best represents my idea os shoes for today's women. 1725.a was born after taking over Le Stelle footwear brand and keeping it for six ...
  • 1947 LEGACY

    Stand: S57
  • 3rd Floor

    Stand: V52
    3rd Floor, is a conceptual jewellery brand aiming to connect people with different stories, through minimal designed jewellery.  Materials such as metal shaped in primal form, indicate the pureness, s ...
  • 4funkyflavours

    Stand: F94
    4funkyflavours is about individualities that dare to be authentic. Inspired by children and their unique take on the world, 4funkyflavours invites you to go on an adventure, explore the world and colo ...
  • A Postcard from Brighton

    Stand: F102
    A Postcard from Brighton clothing is a collection of jersey and knits that can be worn by anyone, anytime and anywhere. Our range takes you effortlessly through the day and into the night. Born out of ...
763 Results

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We've got it all


About Pure London Pure Woman

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman


About Pure London Pure Man

From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man

Bubble at Pure

About Pure London Pure Kid

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

Bubble at Pure

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Plan your visit pure london ss19

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Olympia London accommodation pure london ss19

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