Why visit Pure London
3 stages of content
Pure London is the UK’s leading fashion trade show.
Pure London is a Festival of Fashion, offering a haven of inspiration, never-before-seen collections, mind-opening seminars and key trend information.
Catering to all of your buying needs, Pure London features a carefully curated line up of women’s, men’s and children’s fashion, including footwear, accessories and ethical collections.
Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.
With keynote exclusives, the latest trend forecasts and insightful panel sessions, Pure London is full of unmissable moments. We are committed to bringing you the very latest insights at the show and online 365 days a year, so you never miss a beat.
Power of One
The Power of One campaign is all about inspiring individuals to make small changes to make a big impact on our sustainable futures. In line with Conscious Fashion Campaign and the UN’s Global Goals, we’re championing a conscious fashion industry.
The Power of One
Join us at Pure London
Register to visit Pure London before the next edition and receive your all-access pass to a world of fashion, free of charge. Inspiring brands, exclusive content, trend forecasts and more are just a few clicks away.
We've got it all
Don't just take it from us...
"I’m here to discover new brands and to make contact with some names that are already on our books. This is the first time I’ve actually been to Pure and there’s a couple of brands here that I’ve been watching on Instagram that I wanted to come and see, and we’ve also had a couple of meetings with some existing brands as well. Trade shows are always good because you never know when you’re going to find those little undiscovered gems which is something I’m quite passionate about."
Anthony Kitterman, ASOS, attended SS20
13,000 new collections
Discover show sectors at Pure London
Woman at Pure London
From occasionwear to athleisure and ready-to-wear to Gen Z, Woman at Pure London offers a comprehensive selection for every modern woman’s wardrobe.
Man at Pure London
London is the true spiritual home of men’s fashion and Man at Pure London proves it. Providing styles fit for the modern gentleman, discover the key collections here.
Bubble at Pure
Bubble at Pure offers fashion for every little individual. From traditional children’s wear to must-have accessories for young style icons, Bubble at Pure is a must-attend.
Footwear & Accessories
No outfit is complete without the perfect accessories. Find that little something extra for your customers at Pure London.
Looks good, does good. At Pure London, we take sustainability seriously. Find the brands making their voices heard on the issues that matter.
Behind the brands
A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.
But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too.
Start planning your visit to Pure London
Plan your visit
Check out our dedicated page to continue planning your visit to Pure London 2019.
As you will be part of Pure London, you can get discounted rates around Olympia.
Browse the visitor FAQs section to find the answers you're looking for.