Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Read our 60 second interview with Jordan & Lauren from Rainbeau Curves where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words… -
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Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections… -
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Read our 60 second interview with Alphan from Setre to hear what London means to them, where in London they like to shop and more… -
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Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her… -
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Find out what inspires Sophia, her most memorable fashion memory and more in our 60 second interview with Sophia from Sophia Alexia. -
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Large statement necklaces and outlandish shoes are just some of the items of clothing that makes Linda from Textile Forum happy. -
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Read where Tomasz from Unisono finds inspiration for their collection... -
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Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ... -
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The autumn 18 edition of trade show Pure London was bustling with buyers in the main hall, and new sections added interest. -
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With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here. -
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Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is ... -
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Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the lates ... -
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Our AW19/20 campaign is officially live, and our new manifesto Redefining Disruption is not only a nod to the future of fashion, but an expansion on our Power of One campaign and the aim continues to ... -
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As Pure Origin continues to grow from strength to strength, it’s our key partners such as ASBCI and Sedex that ensure we constantly bring you the most up-to-date industry information. For February 201 ... -
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With fashion month drawing to an end, it’s left us feeling hopeful for the future. New York Fashion Week continued to celebrate body positivity and the British Fashion Council championed Positive Fash ... -
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When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, on ... -
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Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. ... -
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The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our t ... -
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We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you ... -
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And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the oth ... -
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Pure London presents: DML Jeans. Hear about their favorite places to shop in London and the steps they are taking in becoming more sustainable.... -
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Paul James Knitwear, Bhavik Master, Director 1.What product(s) / services will you be showcasing at Pure Origin? Natural Fibre Knitwear and Accessories 2. What is one thing that your company does to ... -
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AGGÉL Knitwear, Ioannis Skartsaris Who inspires you ? Our sole inspiration is the faith we have in our brand! “Aggel” is making waves in some 14 countries in 3 continents… It is constantly expanding ... -
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Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. -
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1. Who Inspires you? Our inspiration is beauty. It is an attitude, a way of life based on beauty and joy of color. Is not something physical, it’s something magical, that attracts and impacts people. ... -
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Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections ... -
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From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small. -
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From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world. -
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Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry. -
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With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ...