Inside Fashion

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Megan from Nette Rose. 
  • Pure Presents... NIKKIE

    16 Jul 2019 Emma Wilder
    Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. 
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Karen Gundelwein from number K.
  • We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Safa from Pipichu...
  • Pretty Lavish will be joining the line up for Fashion Together. Find out more about this exciting brand. 
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Jasmijn Schutten from Religion…
  • Rowdy Couture will be joining the line up for Fashion Together. Find out more about this exciting brand. 
  • We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor...
  • Pure Presents… Sideral

    25 Jun 2019 Emma Wilder
    Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. 
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Gemma founder of The Little Trend Book.
  • Following their appearance at February's Fashion Together, we sat down with Tulip Creations to find out more about their company. 
  • Pure Presents... Valentina Poltronieri

    03 Jul 2019 Emma Wilder
    Valentina Poltronieri’s eponymous fashion label may only be two years old, but the young brand is already making a splash in the industry.
  • Pure Presents… VINNIA

    02 Jul 2019 Emma Wilder
    Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. 
  • The AW19/20 edition of the Pure London Purely Pure lookbook.
  • We cannot help but rejoicing as the Queen celebrates her Platinum Jubilee after 70 years of service, the first British Monarch to commemorate such an extraordinary achievement. Many events and activit ...
  • Reflect, Rethink, Reset: 6 top tips for post-lockdown wellbeing

    07 Sept 2020 Marie Oakes, The Trend Academy
    Marie Oakes shares her top tips for mental, physical and emotional wellbeing to help you see success post-pandemic. 
  • Refuelling the UK high street

    10 Aug 2020 Emma Wilder
    With lockdowns easing and business getting back to normal, what does the future look like for our high streets?
  • What you should be doing to make sure your shop is “Covid Secure” in time for opening day on 15th June. 
  • The future is closer than you’d think, as a new wave of robotics and artificial intelligence (AI) begins to emerge in every sector from healthcare to security. 
  • As retail prepares to reopen across the UK, here are some of our top tips. 
  • Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ...
  • Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ...
  • Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ...
  • In the dynamic landscape of retail, the evolution of self-checkout machines has been remarkable, originally designed for supermarkets but now making significant inroads into the fashion industry. The ...
  • Revolutionising leather tanning

    09 Apr 2019 Emma Wilder
    Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.
  • Riding the pop-up wave
  • Opening this Sunday, visitors to Pure London and Pure Origin at Olympia London will shop the world and discover a tantalising collection of British and global fashion designers, brands, and manufactur ...
  • Mary Creagh MP – “Fashion has been marking its own homework for too long
  • Spotlight... Lacoste

    04 Feb 2020 Emma Wilder
    Find out more about the world-renowned brand, Lacoste, as they prepare to join the Pure London AW20/21 line-up. 
  • Ahead of Pure London’s AW20/21 edition, I sat down with Mehrdad Shojaie, co-founder of London accessories brand Nour London, to shine the spotlight on their stunning collections and learn a bit more a ...