This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Xiamen Kingland Co. -
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The Festival of Fashion is truly international, bringing in visitors from every corner of the world. I spoke to three of them to find out more about where they come from and why they're joining us thi ... -
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In the advent of the designer’s 90th birthday, I was privileged to sit down with one of Dame Mary’s close colleagues Heather Tilbury, who was a Director of the brand, to get a glimpse into the illustr ... -
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Ahead of Pure London’s AW20/21 edition, I sat down with Mehrdad Shojaie, co-founder of London accessories brand Nour London, to shine the spotlight on their stunning collections and learn a bit more a ... -
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Pure Origin welcomes 16 leading tech companies including Worldpay, Moxtra and Kornit Digital to the new strategically expanded Tech & Innovation section. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Karen Gundelwein from number K. -
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ningbo Bridger Power Imp. and Exp. Co. -
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Pure London is well known as a leading UK destination for womenswear buyers. To celebrate our largest sector, I’ve chosen five of my favourite womenswear brands who’ll be joining us at Olympia London ... -
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Pure Origin offers access to the full fashion supply chain, answering every need from concept through to finished collection. As the UK’s leading fashion trade show, the Festival of Fashion provides a ... -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Megan from Nette Rose. -
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Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki fo ... -
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ruby from Beyond Garments. -
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In case you missed it, our 2020 theme is all about the wanderers, the creatives and the boundary-less. Pure London’s Nomad theme celebrates a modern world in which everything is connected, and anythin ... -
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We’ve asked our Pure London exhibitors six simple questions to get to know them better ahead of the AW20/21 show. Meet Matthew O’Brien, founder of his eponymous brand of bespoke and ready to wear mens ... -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Dea Baker from Aqua & Rock… -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Nikolas from By Nikolas... -
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With everything covered from raw fabrics, to finished apparel, I’ve picked out a few names you should be keeping an eye on at Pure Origin. -
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Pure London is delighted to announce British designer Dame Zandra Rhodes to the AW20/21 show for a keynote address on day one. -
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Take a look at some of our top tips to help you drive traffic to your stand, no matter where you’re positioned on the show floor. -
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We're looking ahead to the next decade in fashion... -
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Ahead of February’s edition of Pure Origin, get a sneak peek of the trends in store for the Pure Origin catwalk. -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Goisa from NAGO... -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Hannah from Carloe London... -
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From bellwethers to new brands, there’s plenty to see at Pure London’s AW20/21 edition. To get you excited for the season ahead, I’ve picked out a few of my favourites from across the show. -
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Meet the Pure London content editor, Emma Wilder -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Safa from Pipichu... -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor... -
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands. -
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London. -
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Based on intelligence provided by our trend partners over at Unique Style Platform, I’ve pulled together a quick overview of the key trends to look out for this buying season.