This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London. -
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Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits. -
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Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries. -
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Here’s some of the Pure London team’s favourite trends from this year’s Oscars… -
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Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. -
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label… -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London… -
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Pure London is pleased to announce a host of exciting brands for this weekend’s show including a collective of 11 high end Italian footwear, accessories and menswear brands making their UK debut. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids… -
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Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainabil ... -
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Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21. Tell me abou ... -
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Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show from 9th – 11th February 2020. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nunzia from Fattifatty… -
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Jane Kellock, the creative director of Unique Style Platform will talk through the four key macro trends that define Autumn/Winter 20/21. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Iryna Kokhana from Chereshnivska -
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Find out more about the world-renowned brand, Lacoste, as they prepare to join the Pure London AW20/21 line-up. -
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Pure London continues its commitment to disrupt the fashion industry with the new Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Jasmijn Schutten from Religion… -
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With Pure London less than one week away, it's high time we got to know this season's keynote. -
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In the two years since Pure Origin launched, attitudes to sustainability have transformed. -
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Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nataliya Heysun from JEISONI. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Sara Nelmes from MerinoSnug. -
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The perfect outfit’s just not the perfect outfit without the right accessories, so I’ve picked a few of the names adding a little something extra to Pure London AW20/21. -
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Gemma founder of The Little Trend Book. -
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We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. -
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The number one reason successful fashion brands of the future will focus on sustainability to ensure dominance that lasts a lifetime. -
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Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey before, during and after the seasonal show. -
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We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Yantai Hero State Co. Ltd. -
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Since 2018, Pure Conscious has provided a space for ethical and sustainable brands making a difference in the fashion industry. Find out who's on the line-up for AW20/21.