Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ... -
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In a globalised, technology-driven world, where the consumer is king and trends move faster than ever... -
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Visual merchandising can be tricky even for the most experienced retailer. As a store owner you want to show off all your best pieces, but how do you find the right mix? Read the interview with Luxury ... -
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In recent times, a new trend has being making its way across the Atlantic. It originally started in California, a land obsessed with fitness and all things related... -
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Central Saint Martins is the home of some of the best British designers – from Phoebe Philo, Stella McCartney and Craig Green. It’s a place where creativity is encouraged and where a neutral opinion d ... -
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Every year, the first Monday in May, The Metropolitan Museum of Art in New York host a fundraising gala we all know and love as The Met Gala. It’s one of the most important and prestigious events in t ... -
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Meet Pure London’s newest recruit for SS19, Lace & Beads. Based in London, the brand’s focus is to make occasion wear accessible to the wider market – without compromising on quality. Read the full in ... -
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Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories... -
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Digital is now ‘influencing’ a considerable 70% of all sales at Burberry, revealed the British luxury giant... -
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What does the Gucci Garden and a 17th Century couture dress have in common? They both look to nature for inspiration. Fashioned From Nature is the new exhibition at the V&A that will make you think t ... -
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Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking... -
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Coloro is a revolutionary system that is changing the way creatives, suppliers and manufacturers work with color. It is an intuitive, accurate approach to defining and communicating color. -
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The show’s managing director explains why she launched Pure Origin, and gives her take on the direction of the market. -
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Sonia Perfetti, editor-in-charge of Collezioni Donna and Collezioni Haute Couture and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, summarises the womenswear trends for the Spring/Summer ... -
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No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw ma ... -
With the increase in private label collections, impact of Brexit, the growth in sustainability and innovative materials and practices, and following a huge amount of market research we realised that w ...
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London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a new edited curation of kid’s fashion, footwear, accessories and maternity collections. -
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With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the co ... -
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Coachella might have closed its doors on Sunday, but it officially opened festival season. -
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The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities. -
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life… -
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With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagi ... -
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Two weeks ago, Central Saint Martins hosted their Design Degree show which showcased projects from an endless list of very talented students. Within that, they had an installation of sustainable and i ... -
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We take a look at how fashion brands can bring transparency, and traceability from fibre to finished garment within UK & offshore supply chains. -
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Our SS19 edition of the Pure Inspiration LookBook is filled with inspiration, from emerging designers to premium brands and reimagined menswear. Get ready to find new favourites to add to your list. -
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Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opport ... -
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Miguel Sousa is a garment supplier based in Portugal producing both outdoor & indoor clothing. We are excited to welcome them to Pure Origin this July. We caught up with the team to find out more abou ... -
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With Fashion Revolution week still fresh in our minds and the question ‘who made my clothes?’ on our lips and Instagram feeds, we take pause and talk with some of this July’s raw material and garment ... -
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Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear. Pure Ori ... -
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Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot. For her keynote ...