Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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From bellwethers to new brands, there’s plenty to see at Pure London’s AW20/21 edition. To get you excited for the season ahead, I’ve picked out a few of my favourites from across the show. -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Safa from Pipichu... -
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We’ve asked our Pure London exhibitors five simple questions to get to know them better ahead of the AW20/21 show. Meet Aaron from Salvo Amor... -
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Take a look at some of the conscious commitments being made at Pure London HQ and by some of our brands. -
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Get noticed at Pure Origin this season with these stand tips for success. -
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Based on intelligence provided by our trend partners over at Unique Style Platform, I’ve pulled together a quick overview of the key trends to look out for this buying season. -
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Meet the Pure London content editor, Emma Wilder -
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To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London. -
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As we start to edge closer to the upcoming edition of Pure London, these are the ways to get your pre-show marketing working at its best. -
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From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world. -
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Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof! -
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As consumers are ever on the hunt for convenience digital real estate has become an increasingly important asset to fashion brands and retailers alike. -
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Pure Origin expanding into the luxury fashion market with the launch of Origin LUX at the next edition. -
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In a world where new boundaries are drawn every day, it’s time to break free from the limits. -
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Discover your place at Pure London's Festival of Fashion this February. -
Discover your place at Pure London's Festival of Fashion this February.
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Pure London, the largest festival of fashion in London, is pleased to announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the Februar ... -
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Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 ... -
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Henry David Thoreau, the 19th-century counterculture... -
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It’s a recognised truth that trying to please too many people is rarely a good strategy. -
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Although it is true that the winter season is usually less glamorous than the summer season, it must be admit... -
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Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. -
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For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new p ... -
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Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles. -
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Pure Origin is constantly evolving and our list of exhibiting manufacturers and fabric suppliers continues to grow. For the July show, we’re also very excited to introduce our first Textile Designer, ... -
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As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agre ... -
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As we get closer to our SS19 show, Pure London already has a great line-up of new brands you need to watch, including everything from London based streetwear to premium shawls from Amsterdam and made- ... -
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Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst ... -
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The future is closer than you’d think, as a new wave of robotics and artificial intelligence (AI) begins to emerge in every sector from healthcare to security. -
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Riding the pop-up wave