Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Bricks and mortar or ecommerce? Virtual reality or real-life experiences? The future of fashion retail has so many possibilities. Like so many facets of the fashion industry, retail is an ever-evolvin ... -
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ... -
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With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ... -
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When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ... -
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“Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ... -
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Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ... -
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Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ... -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter. -
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From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ... -
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The fact that we meet people every day and we can build relationships with our customers. That allows us to respond in a visceral way to what our customers really want. -
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Taken from the April 2019 edition of EN, hear their interview with our UK Regional Director Julie Driscoll, about integrating Pure London into ITE’s fashion portfolio. -
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Today’s “60 seconds with” interview sees Amal Jana take the spotlight. Have a read as the founder of Afterlife Project talks all things London and gives us his fashion insights. -
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We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal. -
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The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. -
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The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now. -
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Each season, Pure Origin brings suppliers and manufacturers together with designers and buyers, providing access to the entire fashion supply chain under one central London roof. With Pure Origin’s Ju ... -
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With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season… -
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As the Made in Britain label begins to reclaim its appeal, the future’s looking brighter for UK suppliers. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys. -
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It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys. -
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Take a look at some of the new faces who’ll be joining us for Pure London SS20. -
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Discover more about Pure Origin's unique trend-led catwalk. -
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Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. -
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Find out who'll be joining the line up at Bubble at Pure this season. -
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Take a look at some of our Bubble at Pure favourites. -
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With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna.